new logo device
Jones Britain is a small, design-led boutique kitchen company based in Heathfield, East Sussex. They are one of the best high-end kitchen design and installation companies in the South East.
Historically, Jones Britain have managed and produced their own marketing but as they forge forward as a business they felt the time was right to seek our professional expertise as they occupy their new market position. Their brief was to streamline their branding and develop a website is impactful and truly reflective of their knowledge and quality product.
After a full team workshop and comprehensive report clarifying key points, we progressed to developing mood boards for the brand to highlight the options available and discussed and refined these.
The logo was refined to give it a contemporary feel whilst maintaining consistency to the previous version. This evolution offers more flexibility by splitting the device and typography. The website functionality was agreed through sitemap and wireframes, then each key page was designed to showcase the design projects in a lifestyle setting. Aspirational photography, an elegant colour palette and focused web copy conveys both the personality of the company and the bespoke solutions on offer. Stationery was updated to reflect the evolved brand with business cards utilising spot UV and white ink on heavy matt stock to reflect the refined nature of the business.