We’d all love to get closer to our customers and clients, but doing that in person is just unrealistic. Which is why video is a fabulous way to grab attention quickly, create conversation and get people talking about your product, service and brand.
Its benefits are numerous. With the click of a button your message can fly around the world without the need for expensive airfares and sales trips. At the start of a meeting a short video can set the tone, outline your vision and get things off to the perfect start. And on a busy exhibition stand it will certainly draw a crowd to your stand.
As if the above wasn’t enough, it’s cost effective too. With multiple uses but without the hefty price tag of a film crew and location, kinetic video a sensible option in today’s ever-changing world.
They key is using a series of movements and messaging to create a simple video that enforces your marketing messages and engages directly with your target audience.
It’s tough to get yourself noticed in this digital world, so to really stand out you need to do something different from your competitors.
By creating a short video that communicates your offering in a succinct and compelling way you will have the opportunity to engage with your customer in a way that’s unique and informative but also fun.
Here are our top 10 reasons that you should be using video for your brand:
1. Be seen
People enjoy a visual experience when surfing the net and would prefer to watch a short video rather than read through pages of text. We are not saying a video should replace text but it will certainly strengthen your overall message.
2. Grab emotion
By demonstrating your product and service in an audio and visual manner it will set off emotional triggers and leave people remembering your brand positively.
A customised, short and engaging video is a great way to bring visitors to your site. Rather than telling them about a product or service it shows them, this is the difference between passive and active engagement.
4. Be sticky
This refers to visitors staying put on your site for longer, and the longer they stay the more information they are likely to take on board which increases your chance of making that all important sale.
5. Be on demand
Unlike a traditional sales pitch a video can be viewed at any time, making it easier to captivate your audience when they are ready to listen.
Adding a video into your marketing mix gives you another opportunity to reach out to your clients and prospects.
7. Improve SEO
Posting videos on your site will put you one step ahead of your competition. Google has already begun to factor in the presence of video on a page when determining where the page ranks on Google search results. In addition you can post on to YouTube, as this will enhance your SEO further.
8. Improve overall web experience
By putting a video on your website you are improving the visitor journey of your clients and prospects. Ensure it is integrated seamlessly into your site for maximum effectiveness.
9. Be social
By communicating your offer online via social media channels your content is likely to be shared. This will not only increase audience participation but also improve traffic to your website and create a buzz about your business with a far wider reach than you may anticipate.
By going that extra mile and creating a video for your site it gives the impression that you are keen to stay one step ahead of the competition. It also conveys your desire to be seen as a top quality business with top quality products and services.
Want to see what we did on our own video? Click here!