We’re all fired up with the things we’re going to achieve as yet another New Year looms but if you only stick to some of your marketing resolutions for 2014, then make sure these are the ones!
Resolution #1 -Revamp your marketing collateral
It’s so important to keep everything that you send or point your customers to right up-to-date. As the New Year starts make an inventory of the case studies you’ve got and whether they’re still telling the story you want to. Things change fast in every business, so there’s bound to be gaps that need filling and stories that just aren’t relevant anymore. The same goes for your company brochure – you need to highlight new achievements, products and services and make sure it’s telling the story of where your business is today, not where it was when the brochure was created a couple of years ago.
Resolution #2 – Get your social media presence smartened up
There’s just no excuse anymore not to have your social media pages looking the way they should. You need to align your Facebook, Twitter, LinkedIn and Pinterest pages, and any other online communities you use, with matching designs and great content that present your brand in the right way. Out with mis-matched brand messages and designs and in with perfect cohesion!
Resolution #3 – Make your website earn its keep
Your company website shouldn’t just be sitting there with the same old pages telling the same old story about your business. To keep the search engines and your customers and prospects happy then 2014 is the year that you need to turn it into a lead generating machine. How do you do that? By moving to an inbound marketing strategy that fills your website with with well designed, educational content that customers and prospects will be dying to download.
Resolution #4 - Catch up with the digital revolution
Now’s the time to create more digital collateral, videos and interactive designs, for example. Attention spans are shorter, messages need to be delivered faster and in ways that resonate and here’s some stats that prove it (courtesy of WVMP):
- Watching online videos is now a mainstream activity. 78% of people watch at least once a week and 55% watch every day
- Cisco expects video to account for 57% of consumer internet traffic by 2015, nearly four times as much as regular web browsing and email.
- The chances of getting a page one listing on Google increase 53 times with video
- Videos in universal search results have a 41% higher click-through rate than plain-text results