Austerity marketing


At the moment you can't turn on the TV, step out of the house, or even pick up a newspaper without hearing about the UK’s ongoing struggle to get back to the economic good times. This is affecting all businesses, both large and small, so what should you do: cut marketing budgets and wait for it to pass, or put up a fight for your business?

Although traditionally marketing budgets have always been the first to get cut when a business needs to save money, not investing in promoting your business is not how you ensure continued success. Taking the right action now will help you keep afloat through the hard times and investing in creative promotion is how your company can maintain and increase its profit.

Effective marketing

The key to keeping clients and customers, and to getting new ones too, is all about effective marketing. Consistent and seamless messaging through successful campaigns and multiple channels will build your company profile and keep you at the forefront of your customers’ and prospects’ minds.

Now that the world has gone social online, much of your marketing activity will not need a lot of capital investment and it gives you a great opportunity to learn all about your audience. You can talk to them in forums and find out why they use your product or service, what makes them tick and what ticks them off. People’s buying patterns have changed and you need to make sure you align your marketing messages with how, when and where people want to receive them so that when it comes to time to buy, it’s your business they come to.

Congratulations – you are engaged!

From your company branding and printed literature through to the functionality of your website and the conversations you have online, you have to develop messaging that will not only build your customers' trust in your products or services but also get them engaging with you. It's all about getting and holding your customers' attention. Show them why you are the one they should choose over your competitor by demonstrating how you add value, not by sending them email after email saying ‘We are great buy our products’. Marketing today has to be customer-centric, not internally focused.

Multi-channel digital marketing is now an essential strategy for any size of business. With the right tools and creative design your business can gain a reputation for thought leadership, and will be seen by all the right people in all the right online places, with your offline literature supporting it all and pointing people to where you want them to find you online.

Blogs are a great way to keep people engaged with your company and research has shown that businesses that blog at least 20 times per month get 5 times more web traffic than those who blog less than 4 times per month, and generate 4 times as many leads. It doesn’t always have to be written blogs either: infographics, slideshares, animations and interactive games really get people commenting and sharing.

If the latest news is anything to go by the business world is going to remain volatile for some time to come. But by taking on marketing strategies that will promote your business to the right people, and by spending money only on marketing that you know will be effective, and in turn cost effective, you can help your company thrive in these difficult times.

As a leading website and print design agency ifour can help you cost-effectively market your business in austerity Britain. For a free no obligation quote contact us today on 01892 541111 or visit our design agency studio in Tunbridge Wells, Kent.