“The creative is different to anything else in the market and absolutely meets the objectives.”
Judges comments on our client Knauf’s winning advertising campaign in ‘Best use of Advertising’ at the Construction Marketing Awards (CMAs).
Now in its 17th year, the awards are an invaluable opportunity for recognition within the construction industry, showcasing creativity, innovation and effectiveness in marketing and business development. Supported by the Chartered Institute of Marketing, the CMAs raise the profile of marketing professionals within the construction industry. Being shortlisted indicates a level of success but winning a much coveted award really highlights the exceptional calibre of work being created in this sector.
We submitted the ‘Are you missing something?’ campaign for our client, Knauf. This was a high profile, high impact three month campaign that ran across print, digital display and social media to raise awareness of their product offering and brand awareness.
ifour led the project team comprising of Ridgemount PR and social agency Threepipe to achieve huge impression numbers and audience reach that ultimately led to the success of this campaign being three times more effective than the industry standard.
We are delighted the stand out nature of the campaign has been acknowledged, winning ‘Best use of Advertising’ at the awards. The judges commented:
“The creative is quite different to anything else currently in the market and absolutely meets the objectives. The campaign was designed to target three quite different markets and by genuinely integrating a range of channels has succeeded in producing excellent results. Nice concept. Cost effective. Intelligently delivered. Good stats on ROI.”
This recognition is the icing on the cake for ifour creative agency and highlights the close collaboration with other specialists that means we are able to achieve success for our client, Knauf.