Big data is everywhere. Everywhere we go, companies capture our details, learn how we choose, what we purchase and when we walk away. This flood of information creates vast oceans of data, requiring behemoth computers to filter, analyse and refine it down to manageable observations. For some, the ever-rising waters are drowning creativity.
Double winners at the Wirehive 100 awards
While we are focused on the factors that influence the decisions made by our customers and prospective customers, are we applying similar levels of thought to how we arrive at our own choices? When it comes to formulating marketing strategies, are we interrogating our own decision-making processes enough?
In the Seventies ‘Outside the Box’ thinking spawned a seismic shift in the way brands were advertised. But sometimes the best creative solutions are simple, so, in the rush to leap outside ‘the box’, have marketers been forgetting to explore the gold mine of knowledge and opportunities inside it?
Everywhere you look on social media there is someone trying to steer your choice for your next purchase, be it a snack, trainers or a new car. But what if there was the possibility of creating your own ‘virtual influencer’, unique to your brand?
When we communicate with a person as an employee, we need to be just as lively and engaging as we would in B2C comms.
It’s a dream. There you are, lying back in the sun, drink in hand, while your business sails majestically ahead with just an occasional touch on the tiller from you.
With Easter, raising it’s fluffy head over the horizon, we thought we would create a visual round-up of some great Easter creative we have seen out there.
We often hear of big brands throwing money around like it’s confetti. Those of us with our feet in less opulent waters have always had to keep a tighter rein on our marketing spend. However, as the internet has blown the marketing mix into a million tiny pieces, we’ve all got to be more savvy.
Earlier this month, ifour were delighted to be awarded with the Gold Social Media award at the Kent Digital Awards 2017.