Calling all marketers - we carry a responsibility to our brands. The responsibility to only speak when we have something of value to say. There was an article doing the rounds the other day, written by an influencer who recommended publishing content every single day. They claimed posting on every channel every day was the key to a profitable business, a successful personal brand, and other untold digital riches. Perhaps this is controversial, but we think this is nonsense.
Part I of this content mini-series discussed the what and the why of content strategies. Here, we’re going to talk about how to put it into practice and start building a strategy. Bearing in mind our night sky analogy (North Star = website. Cluster stars = auxiliary content. Shooting stars = creative campaigns), we’ve detailed the next steps we recommend you take to building a content strategy.
In an image-saturated advertising world, it can seem like an impossible task to defend your brand from invisibility. When it comes to finding a direction for your brand, re-brand, or campaign, it’s easy to feel overwhelmed. Illustration opens up a world of branding possibility. With the creation of characters, patterns, and scenarios comes ultimate control and ultimate originality.
Night sky = content strategy. It’s a bold analogy, but we’re sticking with it. Here we talk about how your website is your North Star, auxiliary content cluster stars build narrative and SEO, and creative campaigns are rare, beautiful shooting stars, designed to make an impact. Buckle in, there are black holes ahead.
Following the success of the 2017 TV boxset quiz, this year we have upped the stakes in what could be our hardest quiz yet. We've utilised our amazing in-house illustrator Steve to draw each element by hand. We think you'll agree, the detail really is incredible.
Big data is everywhere. Everywhere we go, companies capture our details, learn how we choose, what we purchase and when we walk away. This flood of information creates vast oceans of data, requiring behemoth computers to filter, analyse and refine it down to manageable observations. For some, the ever-rising waters are drowning creativity.
If you are in business, the chances are that you have something important to say. Something distinct, unique and compelling to make prospective customers buy what you’re selling instead of what competitors are offering*. Articulating this proposition and getting feedback from your prospects is the critically important role of your marketing function.
Double winners at the Wirehive 100 awards
While we may not have the roof to floor slides, a pirate ship or jungle gym at ifour HQ, we do know that all work and no play makes the ifour worker bees dull girls and boys. So as part of our internal Ministry of Fun, a plan was hatched, a quiz concocted and we played a little game: Whooooooooo do you think they are?
From more than 1,350 submissions from 37 countries, ifour has won one Platinum, four Gold and one Rose Gold awards in the 2018 Muse Creative Awards. The winning works were created by our team of senior designers, strategists and developers at the ifour studio.