Marketing is a lot more visual nowadays and using imagery can have just as much, if not more, impact than text-based campaigns, which is why lots of businesses are getting switched on to the power of Pinterest. There have been some recent changes to this relatively new social media tool that make it even more powerful for marketers but before we look at them, let’s look at the basics of setting up a Pinterest for your company.
Getting started with Pinterest
The US inbound marketing agency, HubSpot, has got a full guide you can download that goes into great detail but in summary here are some of the steps you need to take to get Pinterest working for you.
Step 1 – Find or create the visuals you want to use
These can be directly linked to your products and services or can be a softer approach that highlights why you might be the right company for people. A good example of this is Puma Hotels’ page for weddings – used to promote the group’s hotels as wedding venues it’s full of images to give people ideas for their wedding.
Step 2 – Create your boards and put Pinterest buttons on your site
This is how you’ll drive traffic there from your website. So if you’re going to have more than one Pinterest board to highlight different elements, you can have them linked to from the different areas of your site.
Step 3 – Use SEO principles on your Pinterest
You’ll want people to find you on Pinterest when searching for your keywords so make sure you optimise it when setting it up.
Why should you bother?
You couldn’t be blamed for thinking that it’s just another site to manage and wondering what difference is it really going to make to your results. Well, there are some compelling statistics from the businesses that are using it to show that it is worth investing some time and effort into it.
This article by DigiDay shows that for ecommerce retailers:
- Top brands in the fashion/retail sector average 46 repins on every pin, proving that they are establishing an engaged following.
- Pinterest shoppers are spending significantly more per checkout than those that come from Facebook and Twitter.
So while its value has definitely been in the consumer space to date, just like with Facebook and Twitter it surely won’t be long before B2B marketers are making the most of it too. Which brings us to the recent changes Pinterest has made that will be of interest to marketers in the consumer and the business worlds.
The new rich pin feature, which was released in May 2013, allows businesses to display prices, availability, their logo, show price changes and much more, within the pin. Only a few companies had access to these pins at first, but Pinterest has since provided the coding to let everyone have rich pins on their site.
You can find out all about it on the Pinterest site dedicated to rich pins but basically all you really need to know is it adds more value to your pins for the people pinning them by supplementing them with additional info to get and keep them more engaged.
If you’d like to find out more about how our design and consultation services can help you get started with a compelling Pinterest page, call 01892 541111, email us at firstname.lastname@example.org or visit our design agency studio in Tunbridge Wells, Kent.