New Year business resolutions


It's that time of year where many of us are inspired to take stock of the bad habits we’ve gathered over the previous year and develop a more positive and productive attitude for the year ahead, is it really any different for your business? 

If we look at the analogies between our personal and business lives we notice that the elements are very much the same and we can take lessons that will offer huge benefits all round.

Develop a healthier diet

This translates into our over consumption of irrelevant news and media that bombard us on a daily basis. It's easy to get drawn into tangential articles that swallow our time, and so much harder staying focused and not allowing the daily influx of off-putting media send us careering down a rabbit hole. A tough love approach works best: allow 20 minutes a day to scour the news for relevant social media content or better still, schedule these at the most appropriate time for your audience for ultimate engagement.

Get fit

What shape is your business in? When was the last time you reviewed your business performance strategy? Knowing how the different areas of your business are performing can help you to assess where your business is strong, where it is weaker and factors that you can change for the better. This should help you to manage your performance proactively and efficiently.

Focussing on specific areas of the business will give you a clear overview of what is working and what isn’t before you start flexing muscles and trimming fat.

Set clear goals

Are you on track to hit your business objectives or even exceed them? What measurements have you put in place to track your journey? By choosing a clear set of goals and objectives and regularly monitoring them you can be assured that your business is on the right track for future growth.

First of all, you need to review your mission statement and tie your aspirational goals to this. If your business has changed it may be time to review your overall proposition.

Meet new people

Business networking is a really valuable way to expand your potential client base, not only will you learn from the success of others, it also gives the opportunity to share the positives of your business and forge long lasting relationships that can add value for years to come.  The old adage ‘It’s not what you know but who you know’ has never been truer.

Reduce stress

It's claimed that last year alone, UK businesses lost over £36 billion due to absences in the workforce due to stress and illness.

We hear a lot in the media about mindfulness and how important this can be not only in our personal life but also in the workplace. The benefits of mindfulness are huge in managing pain, stress and illness – enhancing concentration, happiness and supporting greater productivity. What’s not to love?

Be more charitable

Apart from the obvious, CSR and feel good benefits such as adopting a local or national charity really can position you as a caring and thoughtful business.

The goodwill that a company can generate through local and national corporate philanthropy can increase customers' interest and favourable opinions of the company, and the PR opportunities aren’t bad either.

We hope that this blog has empowered you to activate at least one of the actions suggested, if you need help please let us know and the ifour team of dedicated professionals will be on hand to assist. Please email or call 01892 54111.