Cyber adAPT is a relatively new player in the crowded global cyber-security market. Rather than focusing on preventing inevitable cyber breaches, or scanning hardware, Cyber adAPTs ‘instant-on’ Sqwiid software analyses, identifies and quarantines malware threats coming into and moving across corporate networks. This unique approach had understandably gained support and interest from industry professionals but Cyber adAPT needed a way to ‘steepen the sides of the funnel’ and turn the awareness and interest into hot leads and paying clients. The Cyber adAPT team developed the iiluminate programme, a free, proof-of-concept trial for prospective customers and commissioned ifour to develop a campaign to communicate the concept and promote the free trials.
Swimming against the tide of ultra-techy design concepts used by competitors, we told the story of what the iiluminate programme would do for clients by using classic stories and fairytales with a twist. The concept is about empowering the hero of the story, the client, and equipping them with what they need to turn the tables on evil adversaries – a perfect metaphor for the Cyber AdAPT offer.
The simplicity and clarity of the campaign’s message in print, online and social media generated significant industry interest in iiluminate trials. Cyber adAPT has since incorporated parts of the campaign into its business as usual marketing.