Founded in 1929, Grundon is the UK’s largest family-owned supplier of integrated waste management and environmental services. The company’s extensive range of services and leading edge treatment facilities combined with high service standards, technical innovation and a commitment to the environment put Grundon at the forefront of the UK’s waste industry and set it apart from its competitors.
When Grundon approached ifour, their online presence was underpowered and inadequately conveyed the company’s offer, status and unique personality.
ifour were asked to present Grundon’s extensive range of products, services and facilities in a new website that reflected the company’s sector-leading credentials and captured the brand’s distinct position in the waste management sector.
ifour conducted a survey to gather Grundon team members’ perspectives on the company’s audiences and the most important messages to communicate via the website.
The survey identified issues with the existing site’s content, design and functionality, and explored ‘must have features’ for Grundon’s new site, taking inspiration from other websites.
ifour’s new website for Grundon presented the company’s services, facilities, responsibilities, careers information, heritage, news and contact details in a simple, easy-to-navigate format. The site had the capacity to add stand alone campaign landing pages to highlight specific products and offers.
Humorous, dynamic design elements brought to life Grundon’s original personality and created synergy with the company’s other marketing assets.
The new website’s easy navigation, smooth functionality and sector-atypical design immediately gave the company a professional, distinctive, high status online presence. In the first 51 days of the site being live, compared to the previous year users were up 49%, new users were up 52%, sessions were up 62%, page views increased by 172% and pages per session were up from 2.46 vs 4.17 pages. Organic search increased by 19%, direct traffic increased by 135%. Bounce rate was down by 79%.
Grundon believes the new website has been pivotal in improving brand perceptions, making it easy for current and potential clients to interact with the brand online and identify the services they need.
Following this project, Grundon asked ifour to work with them to design two further websites – for their aggregates business and their estates department – as well as targeted PPC campaigns, incorporating remarketing and display advertising.