nyx gaming

industry leading gaming products and solutions

role: digital strategy

discipline: website

awards: kent digital awards finalist


NYX Gaming Group is a US-based company that offers a complete range of industry leading products and flexible gaming solutions to some of the largest lotteries, casinos and gaming operators across the globe.

NYX’s website was failing to do justice to the company’s status as a major player in the gaming industry. It didn’t reflect the brand’s ‘punchy, modern and cool’ identity and it was difficult for users to navigate the range of products and services. NYX were preparing for the UK ICE Totally Gaming Expo in London and needed a website with the ‘WOW’ factor that could showcase their competitive edge.


ifour worked in partnership with strategic Business Design Consultancy Rokker to develop a punchy, super-modern website that reflected NYX’s approachable personality and high industry profile whilst providing clear, user-friendly navigation.

With the Rokker team the main point of contact throughout the initial design and build stages, ifour developed a strong collaborative style of working with Rokker and NYX to transform the brand’s identity into a fresh online solution, identify key content and develop clear calls to action.

The new website needed to be ready in time for the UK ICE Totally Gaming Expo, so deadlines were tight. By segmenting each stage of the process, ifour were able to successfully deliver the new site within the allotted timeframe.


ifour developed a new fully bespoke, responsive, open source CMS website, featuring a clean and user-friendly interface. The site embodied NYX’s updated ‘punchy, modern and cool’ visual identity and communicated clear calls to action, whilst enabling third party integration, easy access to gaming information and direct messaging.


NYX was named Digital Industry Supplier of the Year at 2017 Global Gaming Awards so the updated website arrived bang on time as the ideal place to showcase the company’s achievements, promote products and services and wow potential new clients.