Global phenomenon, TED is a well known nonprofit platform devoted to spreading ideas from some of the world’s most exciting thinkers. With such an iconic parent brand, this independently run TEDx events needed to spark the same level of curiosity and excitement to generate attendance on a local level. Although many are aware of the TED brand, it was crucial for the success of the event that people within the region understood the many benefits of attending.
As TED is such a well established global brand, it was imperative that we adhered to TEDx rules and regulations. In the first instance we worked closely with TEDxRTW’s founder, to ensure we fully understood the brand’s key values and messages to maintain the integrity of the TEDx vision and deliver brand consistency.
We created a visually impactful website that captivated the viewer and encouraged further exploration. An innovative approach to designing the homepage ensured the user could quickly understand the key values behind the events, what to expect from the event itself and also from the wider community engagement surrounding it.
The loose brief provided for the TEDxRoyalTunbridgeWells website and the open minded approach from the client allowed the creatives to go all out and in turn, produce a runaway success. Not only has it garnered praise locally but the site also picked up Gold for Best Marketing and Creative Website at the Kent Digital Awards against some stiff competition. The award united the organising committee, the volunteers and everybody involved in a massive celebration and further promoted awareness of the event and spin offs such as TEDxRTW Women.
“Graeme really is a creative genius. Spend some time with Graeme and before you realise it you will start thinking more broadly, creatively, proactively and ambitiously”