Size matters: can your website respond?


With the way your customers and prospects interact with your website having undergone a complete transformation over the past two years, having a site that automatically resizes itself depending on the screen it’s being viewed on has never been more important.

Responsive web design is what enables sites to do that and for many businesses it will become necessary to ensure that their website remains easy to view and navigate, no matter what size screen it’s viewed on. If you run an e-commerce site, or have a large site with lots of articles and downloads available on it, then responsive web design is something that you should be thinking about for your next site refresh.

What is responsive website design?

It’s the web design agency’s response to the rapidly changing browser landscape, which has seen users’ expectations change quickly too. People wanted to be able to browse the web on their phones just as easily as they do on a desktop computer, so web design agencies started creating mobile versions of websites.

In hindsight, this wasn’t the right way forward, but at the time it seemed like a good idea. But it’s no longer enough just to have a desktop and mobile version of a site, the huge amount of options for getting online now means that a site needs to be able to recognise what it's being viewed on and present the correct format. That’s what responsive web design enables your site to do.

Without getting into the technical detail, which you undoubtedly don’t want to hear about, it brings together a number of tried and tested web design techniques and ideas and does something even more creative with them. The result: web sites that work smarter. Responsive websites will scale to work on ipads, iphones, BlackBerrys, and any other smartphone or tablet you can think of, but if needed they can also scale up as well to fit display screens.

Why should you care?

Well, your website is one of the first places you get to make an impression and with latest statistics showing that worldwide there are now 1.2 billion mobile web users (that’s 17% of the global population), it really needs to be giving the right one. Mobile access to the internet is expected to surpass the PC as the most popular choice in 2015, and in 2011 smartphones made up 31.5% of all mobile sales.

With statistics like these, for organisations with a big online presence it makes good business sense to ensure that your website is going to look its best no matter what it’s being viewed on. If your site isn’t responsive then you run the very real risk that visitors will go to a competitor’s site that is. But don’t despair, as here at ifour we have the responsive web design skills you need to ensure your site delivers what your visitors expect.

What should you do?

To find out if your site could benefit from responsive web design, contact ifour creative website and print design agency on 01892 541111 for a free no-obligation quotation or visit our design agency studio in Tunbridge Wells, Kent.