LDC
Integrated Report 2024
Engaging by design:
Elevating LDC’s flagship report
In today’s digital world, brand consistency is everything. It’s the brand equivalent of glue, binding associations, trust and recognition together. And it’s how we shape our approach when creating “living” assets that help brands evolve and stay relevant.
Building on last year’s reimagined Integrated Report, Louis Dreyfus Company (LDC) partnered with ifour for the 2024 edition. The goal was to elevate visual appeal, enhance user experience, and deepen strategic impact, all while staying true to what makes LDC unique.
– Branding
– Campaigns
– Video Design
– Events
An enhanced purpose
The 2024 theme, Empowering Progress, Growing Together, called for a design approach that could balance ambition with humility. The report had to project LDC’s impressive progress while staying true to the company’s unwavering commitment to sustainable business practices and global communities. Most importantly, it had to feel unmistakably LDC, aligned with its trusted voice and visual identity. Once again, ifour was engaged to deliver this core asset, using last year’s successful format as a starting point and layering in fresh creative energy to reinforce LDC’s brand pillars.
Seamless collaboration meets precise execution
Working closely with LDC’s teams was essential to navigate the complexities and technical intricacies of the Workiva platform. We also understand that brand consistency is not just about looking good when it comes to core assets, so we baked in proactive problem-solving and creative adaptability into the process, ready to tackle any issues, from colour conversions and platform quirks to technical delivery. Through collaboration, we ensured the final product met both functional and aesthetic goals while strengthening LDC’s brand recognition.
Empowered design
Subtle yet impactful design choices brought LDC’s theme to life, putting empowerment and growth front and centre. We carefully aligned visual storytelling with the brand’s design language, so every detail, from typography to imagery, was in sync with LDC’s identity. Interactive elements on the microsite created an intuitive flow, bringing the content to life and making key information both easy to find and engaging to explore. The result? A digital experience that champions empowerment and strengthens the brand’s connection with its audience.
Delivering something different
The final report goes beyond ‘just meeting expectations’ to boost LDC’s brand presence. By weaving brand coherence and a fresh creative angle throughout, the 2024 integrated report shows how LDC is growing: responsibly, sustainably, and always with clarity. Our deliberate approach to brand consistency shows that it isn’t just about repetition. It’s about mindful execution that builds lasting trust and recognition, reassuring stakeholders that the business is in good hands.