Worldpay

The Global Payments Report 2024

INTRODUCTION

We own this

Worldpay has been a leading global acquirer for over thirty years.
For nearly a decade the company has demonstrated its expertise in global payments by publishing the acclaimed Global Payments Report. This category-defining report puts together a survey panel, analysing habits, trends, innovations and rates of adoption of new, alternative methods of payments in up to 40 different markets. The report plays back these findings through the lens of Worldpay’s expert analysis and predicts the implications for the global payments industry.

KEY SERVICES:

– Branding

– Report Design

– Campaign

– Social

THE CHALLENGE

Getting back to basics

The Global Payments Report has become something of a bible and an annual event, eagerly awaited by industry press and payments professionals. Every year, Worldpay’s challenge is to identify the golden thread and definitive insights driving payments globally. In the run-up to Worldpay’s spin-off from parent company, FIS, the report’s team was keen to take the publication back to basics and also go back to the company’s roots to highlight the most meaningful force in payments change and get to the heart of why payments matter so much: people.

Worldpay needed a concept that zeroed in on consumer choice and behaviour as the source of innovation in payments tech and strategy in every region. Worldpay also wanted to show how consumers’ choices, merchants’ responses and the payment providers’ and networks’ innovation interacted to drive the dynamic payments landscape.

The publication was also an opportunity for Worldpay to trial an aesthetic that moved away from the more techy look and feel that had characterised its FIS years.

The approach

Promoting people-powered payments

During a period of intense collaboration with the Worldpay team, we developed the concepts of ‘people-powered payments’ and ‘the choice era’. These ideas underscore the significant shift in power from merchants and providers to consumers, a change driven by the widespread adoption of alternative payment methods globally. While the report had previously explored consumer power, it had primarily focused on the relationship between consumers and technology. This time, we aimed to highlight the shift in the source of change.

The solution

Colorful cast of characters

We evolved the ideas into the creative concept of People + Payments, which celebrates the power of consumers to drive change in payments simply by being themselves. We developed a colourful cast of consumer archetypes that represented ordinary people the world over, exercising the freedom and opportunity that modern payments afforded them. The ‘cast’ are diverse, joyful and confident and a huge reminder to the industry who the ‘boss’ really is.

The lively people photography used in the report is reinforced with a vibrant, colourful colour palette used throughout the report in its many charts and graphs. Bold block typography for the headings conveys the confidence and purpose of the people power theme.

The publication was launched with a high-energy LinkedIn campaign and a suite of promotional Global Trends and Regional Trends teaser videos. The campaign drove leads and prospects to a microsite where visitors could download the full report or a version tailored to their specific areas of interest.