Koddi

A strategic brand evolution

Koddi, a leader in commerce media technology, sought to enhance lead generation and elevate its brand profile among both existing and new audiences. Partnering with ifour, the goal was to refine Koddi’s messaging and streamline user journeys, ensuring visitors could swiftly access the information they needed.

KEY SERVICES:

– Branding

– Website

– Collateral

– Events

THE CHALLENGE

Maturing a brand

Koddi provided innovative solutions but lacked a strong digital presence and user-centered experience to engage its audience. The website’s design and content did not fully convey Koddi’s position and reputation as a cutting-edge tech company with a human touch. To maintain industry leadership and foster engagement, Koddi needed a digital ecosystem that guided users while reinforcing its value proposition and explaining the benefits of a technical product in plain english.

The approach

Strategic design…supercharged

ifour set out to create more than just a refreshed website – it was a complete brand evolution. The team began by refining Koddi’s brand identity, crafting a comprehensive design system that would bring consistency and impact across all digital and offline touchpoints. This future-proof approach ensured that Koddi’s brand remained dynamic, scalable, and adaptable to ongoing growth.

With a strong brand foundation in place, the focus shifted to the user experience. The previous website had friction points that made navigation complex, potentially deterring prospective clients. We introduced a streamlined and intuitive interface, ensuring that users – whether existing clients or new visitors – could find key information effortlessly. Clearer messaging pathways were also implemented, guiding different audiences to the most relevant content.

The solution

Rewriting the rules of commerce media branding

Koddi’s collaboration with ifour was more than a website redesign – it was a transformation of its entire brand presence. The revitalised brand identity solidified Koddi’s position as an innovative and authoritative player in the commerce media space. The modern, cohesive visual language conveyed both credibility and approachability, striking the perfect balance between tech-driven precision and human-centric engagement.

The IMPACT

Aesthetics and beyond

The project equipped Koddi with a future-ready design system, ensuring consistency and scalability as the company continues to evolve. More than just aesthetics, the enhancements were deeply strategic. The new website became a powerful engagement tool by integrating a user-focused approach with compelling storytelling. It is no longer just a digital storefront but a core asset in Koddi’s lead generation and engagement strategy. By marrying intuitive user experience with compelling storytelling, ifour delivered a platform that reflects Koddi’s expertise and ambition and actively drives its continued success.