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Senior creative strategist

Immediate start
Full-time (40 hours p/w)
Hybrid working (2 days in office – Tunbridge Wells)
Circa £50k pa

ifour, a creative design agency based in Tunbridge Wells, is looking for a Senior Creative Strategist to join their team. The successful candidate will work with the Head of Strategy, researching and developing marketing and brand outputs for key client accounts. They will provide creativity, intelligent insight and critical thinking to our client’s communications and campaigns. 

The postholder must be able to develop relationships and influence senior client stakeholders and proactively bring the agency’s thoughts and ideas into any strategy-led presentations. They will occasionally be required to lead on pitches and work on new business initiatives.

Who should apply?

Someone who is curious

The Senior Creative Strategist role requires a deep thinker who wants to know the what, the how and most of all, the why about everything our clients do. And once they understand this they will be able to expertly share their insights in an accessible and engaging way.

Someone who loves marketing

This role requires someone who instinctively understands how to frame a proposition and what will work with different audiences in different markets. They will be data-driven and evidence-led and use these qualities as the foundation for their creative ideas.

Someone who is visually literate

We are a design-led agency and the postholder must understand the power of visual aesthetics and design in corporate communications.

Someone who is a cultural magpie

Some of the best work we have done has happened when we have ‘borrowed’ ideas from one sector and then repurposed them for another. The postholder must be able to come up with the unexpected solution from left field and mould it so it fits perfectly to the brief.

Someone who relishes the B2B challenge

We are proudly B2B. We love taking knotty, niche, technical subjects and making them every bit as exciting as consumer-focused marketing communications. Your work may not end up in lights on the high street but it will nevertheless have a HUGE impact for multi-billion dollar companies.

Someone who can write

The Senior Creative Strategist must be able to flex from writing long, detailed-but-clear reports and web pages to a complex idea or message elegantly compressed into a seven-word tagline or post.

Someone who is a team player

‘Collaborate or die’ might be the motto for a busy creative agency. The postholder must work well with others. They should have the wisdom to know when to take the lead and when to give others the chance to do the same. Leave space for people to ask questions and always strive to be collegiate, flexible and helpful.

About ifour

ifour is a creative design agency that works with big, international B2B brands from a range of sectors. We help our clients engage meaningfully with their target audiences through clever, well-researched creative communications.   

We’re well-known for our creativity and enjoy a strong reputation for delivering intelligent business solutions with inspiration and integrity. Our growth has been driven, in large part by recommendations and referrals from existing clients since we started trading in 2006.


See our work

Azetio branded event stage with backlit wall in green
Worldpay report cover featuring a pair of red over ear headphones
Avaloq report cover featuring a man and woman in an art gallery

Senior Creative Strategist: Overall purpose

As part of ifour’s Creative Strategy team, the Senior Creative Strategist will help fuel informed creativity; first to research and understand and then to guide, bringing effective marketing and brand strategies to life.  

This role emphasises research, analytical thinking, and creative, impactful insights, focusing on developing, testing, implementing and measuring client marketing campaigns, including ABM, lead gen and brand awareness for B2B/B2B2C clients.

Purpose and responsibilities of the role

As well as the duties and skills listed below, the Senior Creative Strategist will be required to work as part of the ifour team, performing ad hoc tasks as needed for the management team in service of the overall ifour mission.

  • Embody a sense of curiosity and a drive to tell engaging stories, uncovering the most compelling messages for maximum client impact.
  • Research, design (write), develop, test and measure campaigns that communicate information best and increase conversion.
  • Expertly brief the creative team, providing the strategic direction and guidance from which they can create outputs that look and work beautifully, ensuring end results meet the agreed requirements for impactful, exciting deliverables that clients adore.

Research and Analysis

  • Conduct in-depth research of client sectors and operating environments to present an informed analysis of their marketing content.
  • Use research findings to create data-driven insights and narratives that transform clients’ brand and marketing effectiveness.
  • Lead on more in-depth strategic and planning documents, such as competitor analyses, website audits and persona development.
  • Conduct regular audits on client projects and provide an assessment of the effectiveness of their existing assets, as well as recommendations for improvement from an SEO and content perspective.

Marketing Strategy and Planning

  • Develop data-driven, winning, well-researched marketing strategies and proposals to manage clients’ business-as-usual and campaign-led content.
  • Collaborate with the Head of Strategy and wider team to deliver work to clients that transform their brand and marketing effectiveness.
  • Contribute to developing new products and offerings for clients, such as content strategy development, ongoing content management retainers, and clients’ internal communication projects.
  • Bring proven knowledge of digital channels and best practice techniques to advise clients how and when to use them for implementations across everything from driving leads and brand awareness to demand generation via ABM.
  • Practical experience implementing paid media campaigns (PPC, social, display) to advise best practice implementation that drives inbound traffic. (N.B. implementation may be required on occasion).
  • Write evaluative reports analysing overall campaign performance against KPIs, with clear recommendations for future actions.
  • Play a leading role in developing end-to-end campaign strategies and executing assets for integrated campaigns that impact clients’ business objectives and bottom line.
  • Ensure that imaginative and appropriate online and offline channels are selected for each campaign.
  • Ensure all campaign activities align with the client’s brand identity and values in all communication channels.

Data and Analytics

  • Use Google GA4, SimilarWeb and other data analysis tools to monitor and report on the effectiveness of clients’ marketing strategies.
  • Oversee tracking, monitoring and reporting of channel performance and ROI spend (e.g. analytics dimensions and metrics), incorporating insights and lessons learned to optimise campaigns regularly during the campaign cycle.
  • Use existing and discover new tools to identify or substantiate opportunities, insights and trends for both current and prospective clients.
  • Embrace data-driven storytelling to ensure clients understand the impact of evergreen, campaign-based and BAU content. 

Creative Content Development

  • Identify data-driven narratives to inform a strategic approach
  • Develop and execute marketing strategies, generating content that tells compelling stories and communicates complex commercial ideas in a simple and accessible way.
  • Develop comms and campaign planning, messaging, narratives, brand architectures, and thought leadership content that provide the foundation for client content and campaigns.
  • Work with the design and development teams to create content for and deliver the best possible integrated marketing and brand campaigns through a well-chosen set of channels.
  • Write, edit and proof well-researched, persuasive campaign content and reports with robust, relevant recommendations.
  • Collaborate with strategy colleagues to provide consistent, high-quality deliverables that meet the client’s needs or offer a better-than-expected solution.
  • Contribute to developing new products and offerings for clients (e.g., turning ifour campaigns into primary ‘lead’ products instead of the ‘added value’ secondary products they currently are).

Client Relationship Management

  • Develop and maintain strong client relationships, anticipating and meeting their incisive brand and marketing strategy needs.
  • Attend new business meetings and pitches when required.
  • Develop ideas and content to raise the agency’s profile and reputation via the agency website blog and in the trade press.

Core requirements

  • Ideally, 4+ years experience in a mid-senior level strategic role in B2B or B2C marketing (preferably agency side).
  • Strong communication skills, including copywriting for reports, content and campaigns, and excellent proofing and editing ability. 
  • Curiosity and passion for learning, exploring new trends and developments in tech, marketing and comms.
  • Strong analytical, research and problem-solving skills to get under the skin of the creative challenge.
  • Confident presentation and persuasion skills with the ability to talk to anyone.
  • Proven experience managing digital marketing campaigns.
  • Confident working across the marketing ecosystem, with a specific passion for evidence-based research, data-driven narratives and creativity.
  • Self-motivated team player who is resilient under pressure, with a strong sense of fun.

Preferred experience

  • Experience and understanding of marketing automation platforms like HubSpot, Marketo, Pardot, or similar.

What we offer

  • Empowerment and autonomy to take control of your own career path.
  • Professional training budget to suit your needs and develop your skill set.
  • A diverse and varied client base, with opportunities to build skills and work across teams.
  • A small friendly team connected through our shared belief in the power of creativity to transform any business venture.
  • The benefits package includes virtual GP access and retail discounts, paid time off for medical appointments (including for blood donors), flexible working, leave trading, flu jab and eye test refunds, double pension contributions and much more.
  • Chance to shape the strategy department within a small agency, seeing a visible impact as we embrace new ideas and grow.
  • A salary range of c. £50kpa.

Interested? Then get in touch! Apply via hello@ifour.co.uk with your CV, examples of recent work and tell us about your favourite campaign or brand launch (and what element you would steal use as inspiration for your own work).