About
Our clients are drawn to us because of what we do. They stay with us because of how we do it.
Finding new and delightful ways of getting our clients’ message across since 2006.
We’re an independent agency of independent thinkers. We spend an unholy amount of time understanding the dynamics and context of our clients’ markets. Our greatest reward is finding the most effective way of framing and telling clients’ stories to their target audiences. We only consider ourselves successful if we can engage, persuade and inspire action.
Curiosity
We know you have spent time thinking deeply about your business and we want to get into your ‘map of the world’. So, before we start making things for you, we do our research to remove as many ‘unknowns’ from the project as possible. We share this research with you. Then we act fast and decisively.
Understanding
As we start to create, we develop working narratives and messaging decks that tell the story you need to communicate in an original way that engages, persuades and delights your audiences.
Creativity
It’s easy to make something look appealing but for us creativity in service of business has to be so much more than pretty visuals; it must also inspire action that impacts the bottom line. Form and function should combine to reinforce each other – it’s only beautiful if it works and it only works if it’s beautiful.
Future-proofing
We see around corners. Scalability is everything. As we develop your solution (a new brand identity, a campaign, a website,) we will show you how it will adapt and flex to what comes next.
Graeme Hall
Creative Director
Graeme Hall
Creative Director
Founder, creative heartbeat of the agency and all-round design genius. Graeme sets the tone and standard for everything ifour produces.
The ability to listen and solve puzzles for clients. It’s not just about creating pretty designs! It’s really getting to the bottom of what they need, even if they don’t know it yet.
Top 5 dinner guests (dead or alive)
- Bruce Lee – he can teach us moves
- Peter Kay – provide the laughs
- Marilyn Monroe – simply beautiful
- Keanu Reeves – the nicest guy
- Jesus Christ – the best storyteller ever
Wiser than most
Damon McCollin-Moore
Managing Director
Damon McCollin-Moore
Managing Director
Full-time obstacle-remover, clearing a path for the ifour team to achieve the most creative solutions possible. Brand strategist. Man with The Plan.
Connections – the ability to spot them and to make them. Our job is to tell the client’s story powerfully, in a way that makes targets take action. To do this, you need to see the big picture and understand how everything fits together.
Top 5 dinner guests (dead or alive)
- Muhammad Ali – The Greatest
- EM Forster – super-civilised
- Richard Pryor – super-funny
- Marina Hyde – super-bitchy
- Toni Morrison – just… super
Unbearable
Kira Bailey
Head of Finance and Operations
Kira Bailey
Head of Finance and Operations
Kira looks after the finances and operations. To keep her smiling: pay your bills on time and never ask her for money.
I say, ‘no’ a lot whenever the team asks me if they can spend money. They’re pretty persistent, so it’s definitely a skill.
Always scavenging
Holly Reed
Project Manager
Holly Reed
Project Manager
We think Holly may be an android. Her ability to stay on top of complex projects is not human and underneath the ever-present smile, we can definitely see steel. We’re afraid to find out for sure.
Endless notes! This job is so fast-moving and detail-focused – you have to keep track of a million things. Our clients depend on us to get things right first time, so I make sure everything is captured. I’m taking notes of this conversation right now!
Top 5 dinner guests (dead or alive)
- Tom Hardy – eye candy (is it okay to say that?)
- Russell Howard – brings the jokes
- Meryl Streep – for Mamma Mia karaoke
- Arnold Schwarzenegger – interesting man
- Oprah Winfrey – for the celebrity gossip
All bright and bushy tailed
Christina Gencheva
Project Manager
Christina Gencheva
Project Manager
Christina studied economics and is a bit (okay, A LOT,) of a data geek. As well as managing complex projects at the agency, she focuses on understanding and reporting the numbers that drive the agency.
I like to understand how things work – in detail. And then I try to make them work better. I’m fascinated by systems and processes and how if you know where to adjust them, even only by a tiny bit sometimes, you can get completely different results. It can be a kind of magic!
Top 5 dinner guests (dead or alive)
- Zlatan Ibrahimović – fascinating life story
- Usain Bolt – the greatest sprinter of all time, great sense of humour
- Queen Victoria – a leader in a very progressive period of history
- Jennifer Aniston – for tips on how to maintain good appearance
- George Michael – great singer and songwriter
Утрото е по-мъдро от вечерта
Luke Nicholls
Head of Design
Luke Nicholls
Head of Design
Creator of razor-sharp design and understated virtuoso conductor of the studio. Who you go to when you need to find out what’s next.
Time and the team. I’ve been lucky to have been doing this for a while, you pick things up! And working with a talented team, sharing ideas, trying things out; you end up with a lot of stuff in your locker.
Top 5 dinner guests (dead or alive)
- Michael Jordan – a hero of mine growing up
- Steven Gerrard – world’s greatest ever player
- John Lennon – another hero of mine
- Larry David – just because he’s really amusing
- Barack Obama – for the inside stories
Pack Leader
Dean Pannifer
Lead Designer
Dean Pannifer
Lead Designer
A powerhouse in the design team, Dean loves nothing more than immersing himself in a project before gliding through the creative process to deliver creatives that land.
Extreme determination to solve problems, whilst generating engaging stories. Process, discovery & strategy informed, whilst most importantly having fun exploring unique creative.
Top 5 dinner guests (dead or alive)
- Bob Mortimer – for the laughs (and pocket meat)
- Kate Bush – for the creative chat (and some sing alongs)
- Wes Anderson – for film discussions (and to help set the table)
- Larry David – for intense debates (and because apparently I’m turning into him)
- Charles Bukowski – for unique perspectives (and the whisky)
Glides through projects
James 'Jimi' Golding
Senior Designer
James 'Jimi' Golding
Senior Designer
Expert website designer, artworking supremo and old skool junglist. Font police and kerning colonel, Jimi is a stickler for the small details that make the big difference.
An eye for detail and a fair amount of persistence; I hate to give up on anything until it is exactly how it should be.
Top 5 dinner guests (dead or alive)
- Jesus
- Neil Armstrong
- Jimi Hendrix
- Plato
- Stephen Fry
Dam good fella
Christian Nouyou
Senior Designer
Christian Nouyou
Senior Designer
Always curious, unafraid to ask questions and with unrivalled patience, Christian brings a calmness to his design that spreads throughout the studio.
Patience! Great ideas are crafted through patience and perseverance. Getting there means always learning. Never stop playing, listening, looking, collaborating and questioning.
Top 5 dinner guests (dead or alive)
- Sean Lock – He’d have us in stitches
- John Crace – He’d hit a few nails on the head
- Olivia Coleman – For her banter and stories
- Thierry Henry – There’s more to him than just kicking a ball about
- Michelle Roux Jnr – To do the cooking
Steve Coles
Freelance Illustrator & artworker
Steve Coles
Freelance Illustrator & artworker
Stevie. Can. Draw. Anything. And he is regularly asked to do just that. In-house illustration gives the ifour the freedom that allows us to instantly push that little bit further creatively. digital pen and ink, animation, technical, 3D are all in his locker and we work him hard.
Visit Steve’s website: www.scinkcreations.com
I get paid to do something I’d do for free – that’s pretty clever! I love the variety; one minute I’m drawing killer vegetables, and then next I’m coming up with a whole new version of Monopoly, or whatever else the team dreams up. It keeps me on my toes!
Top 5 dinner guests (dead or alive)
- Walt Disney
- Steve Irwin
- Bob Marley
- David Attenborough
- Stan Winston
James Lester
2D and 3D Motion Design Lead
James Lester
2D and 3D Motion Design Lead
We don’t talk about James. He’s our secret weapon and can only be discussed in code: 3D – AR – VR – UX. A1.
I love the technology and how I can use it to develop a narrative. I’m often the last link in the chain when it comes to what we produce at ifour, responsible for executing the team’s creative vision; it’s a lot of pressure but I’m up for the challenge. I am always looking for new tech and experimental workflows to continuously improve my skills and continue to make new ‘wow’ worthy products for clients in a variety of mediums.
Top 5 dinner guests (dead or alive)
- Zoey Deschanel – I love her and she’s in one of my favourite shows.
- Henry Cavill – what a man! A geek to get some life advice from.
- Kit Harington – would bring some class to the affair!
- Adam Sandler – seems pretty chill and would be great to chat to.
- Mark Zuckerberg – to debate him on the Metaverse. He could pick up the tab, too.
Kiss him to find out!
Neil Whitman
2D Motion Graphics Designer/Animator
Neil Whitman
2D Motion Graphics Designer/Animator
Neil eats, sleeps and breathes animation, all day every day! Qualified in 2D, 3D and stop frame animation, if you want something brought to life through the medium of moving visuals, Neil is your man!
I love animation, it’s a true passion, but I’m also scrupulous when it comes to attention to detail. I enjoy life one frame at a time, whether that’s whipping up a new animation at lightning speed or exploring new and inventive ways to animate.
Top 5 dinner guests (dead or alive)
- Jim Henson – my childhood hero
- Eric Morecambe – my comedy hero
- Nick Park – cracking dinner guest Gromit
- Michael J Fox – what a superstar
- Kylie Minogue – I should be so lucky
Smooth on the inside crunchy on the outside
Freyja Crisp
Junior Motion Artist
Freyja Crisp
Junior Motion Artist
Freyja can turn her hand to creating video and animating assets in digital, virtual and augmented environments. Making things move for all the right reasons.
Inspiration is everywhere if you keep your eyes open.
Top 5 dinner guests (dead or alive)
- Phoebe Waller-Bridge – she’s incredible
- Sister Corita Kent – a genius and inspiration
- Wes Anderson – My favourite films is Fantastic Mr Fox
- Sally Rooney – I cried a lot at Normal People
- Joseph Quinn – great actor and played one of my all time favourite characters in Stranger Things
Not one to panda
Léonie Glover
Head of Strategy
Léonie Glover
Head of Strategy
ifour’s bona fide polymath. Lé writes, researches, draws, paints, photographs, designs and does voiceovers! She is the agency’s answer to Prince. If Prince also remembered everyone’s birthdays and created brilliant quizzes to celebrate them.
A misspent youth doing far too many different things means that I’m interested in pretty much everything. It turns out this is very useful when developing creative brand strategies for clients in a wide range of sectors!
Top 5 dinner guests (dead or alive)
- Robin Williams – the funniest man ever
- Debbie Harry – I want to hear about the NY music scene back in the day
- Quentin Blake – we’d need to document the dinner!
- George Peppard – A Team and Breakfast at Tiffany’s
- David Bowie – to ask him if he remembered chasing my mum round the QE2
Rooooaaaarrrrr
Chris Marchant
Senior Strategist
Chris Marchant
Senior Strategist
With an uncanny ability to talk to experts and machines, Chris can draw vital data from almost anywhere, ready to mould into a strategy that will take client work to the next level.
Patterns – and more specifically, my ability to see them amongst a deluge of other data. I also have a knack for transposing ideas from different industries and markets onto another to create or deliver something entirely different.
Top 5 dinner guests (dead or alive)
- Robin Williams (One of the funniest men ever!)
- Sir Billy Connolly (Same as above, but I still remember their famous Parkinson interview and, to this day, have not laughed that much in my life at an interview!)
- Stephen Fry (I genuinely love his mind)
- Katherine Johnson (I was blown away by the Hidden Figures documentary)
- Phil Rosenthal (I am also obsessed with Somebody Feed Phil!)
Simon Bennett
Head of Development
Simon Bennett
Head of Development
Vision-wrangler and coder of the impossible, our reputation for creativity is due, in large part, to Simon’s ability to build anything and everything that comes out of the Design team’s fevered imaginations.
Patience, persistence and the ability to develop curiosity and interest in almost anything! No matter what the technical curveball thrown, if I stare at it for long enough, I can usually figure it out.
Top 5 dinner guests (dead or alive)
- Victoria Coren – one smart cookie
- Barack Obama – must have stories to tell
- Judi Dench – got to love Dame Judi
- Andy Murray – he’s actually hilarious
- John Favreau – Star Wars is in safe hands with him!
Not just for Christmoose
Dave Shepheard
Senior Developer
Dave Shepheard
Senior Developer
ifour’s gadget man, the ‘Daveloper’ is self-taught and hardcore, able to code just about anything thrown at him. He is usually found surrounded by tech and/or his seven dogs.
Willingness to learn, never back down from a challenge, multiple ways of achieving the same outcome but being able to find the most efficient way.
Top 5 dinner guests (dead or alive)
- Adam Ondra
- Magnus Midtbø
- Mila Kunis
- Matthew McConaughey
- Steve Aoki
Just one of the flock
Luke Watson
Front-end Developer
Luke Watson
Front-end Developer
Luke is ifour’s frontend developer. His mission is the creation of pixel-perfect websites that match the Design team’s (often ridiculously challenging) brief.
I was once advised: “Do it right the first time and you won’t have to do the same thing again.” It has stuck with me ever since. This helps me to use my time effectively and allows me to create the things I love over and over, ensuring the best experience for the user. For me, it’s a source of great pride and it’s why I love doing the job that I do.
Top 5 dinner guests (dead or alive)
- Lando Norris – great guy, hopefully would let me drive his McLaren
- David Beckham – how could you not invite David Beckham…?
- Ryan Reynolds – best actor there is, great personality
- Dwayne Johnson – absolute legend
- Guenther Steiner – for his knowledge of motorsport
No sh*t, Sherlock!
Melissa 'Mel' Hall
Designer
Melissa 'Mel' Hall
Designer
Mel is Head of Getting Us Noticed and curator of ifour’s image. As a senior designer, she is the agency’s visual stylist and manages our events and the legendary annual ifour quiz.
Top 5 dinner guests (dead or alive)
- Jesus
- Victoria Wood
- Sarah Millican
- Jareth the Goblin King
- Peter Kay
Happy but snappy
The Drum Awards
Mobile
The Drum Awards
Website design
The Drum Awards
Creativity & Innovation
Wirehive 100
Agency team of the year
Wirehive 100
Most emotional engaging content
Wirehive 100
Not for profit site of the year
Wirehive 100
Creative of the year – Graeme Hall
CMA Awards
Best use of advertising
The Drum
National Advertising Campaign
Awwwards
Honorable mentions
Muse Awards
Platinum winner – Branding Strategy
Muse Awards
Gold winner – Advertising Campaign
Muse Awards
Gold winner – B2B website
Muse Awards
Gold winner – Creative agency website
Muse Awards
Gold winner – Animation
Digital Awards Champions
Gold award – B2B website
Digital Awards Champions
Gold award – Marketing & Creative
National Calendar Awards
Silver award
Some of our clients
