We know we’re in murky waters. There’s so much uncertainty about what we should do, as marketers, as consumers, as individuals. But we’re all being more empathetic, to ourselves and others. Ad spends and marketing budgets have been paused, shaken up or slashed, so as marketers we are all trying to find new ways to reach out to our audiences. And yet, ad space is still available and there to be filled (and there is only so much Netflix/Prime/Disney+ we can all watch before we turn back to conventional broadcast channels). So we thought we would take a look at some of the best of the Corona-era ads to see who’s embracing the newly open, honest and emotive vibe whilst sticking to their brand strategy.