If you are in business, the chances are that you have something important to say. Something distinct, unique and compelling to make prospective customers buy what you’re selling instead of what competitors are offering*. Articulating this proposition and getting feedback from your prospects is the critically important role of your marketing function.

Double winners at the Wirehive 100 awards

While we are focused on the factors that influence the decisions made by our customers and prospective customers, are we applying similar levels of thought to how we arrive at our own choices? When it comes to formulating marketing strategies, are we interrogating our own decision-making processes enough?

In the Seventies ‘Outside the Box’ thinking spawned a seismic shift in the way brands were advertised. But sometimes the best creative solutions are simple, so, in the rush to leap outside ‘the box’, have marketers been forgetting to explore the gold mine of knowledge and opportunities inside it?

Everywhere you look on social media there is someone trying to steer your choice for your next purchase, be it a snack, trainers or a new car. But what if there was the possibility of creating your own ‘virtual influencer’, unique to your brand?

When we communicate with a person as an employee, we need to be just as lively and engaging as we would in B2C comms.

While we may not have the roof to floor slides, a pirate ship or jungle gym at ifour HQ, we do know that all work and no play makes the ifour worker bees dull girls and boys. So as part of our internal Ministry of Fun, a plan was hatched, a quiz concocted and we played a little game: Whooooooooo do you think they are?

It’s a dream. There you are, lying back in the sun, drink in hand, while your business sails majestically ahead with just an occasional touch on the tiller from you.