While we are focused on the factors that influence the decisions made by our customers and prospective customers, are we applying similar levels of thought to how we arrive at our own choices? When it comes to formulating marketing strategies, are we interrogating our own decision-making processes enough?
In the Seventies ‘Outside the Box’ thinking spawned a seismic shift in the way brands were advertised. But sometimes the best creative solutions are simple, so, in the rush to leap outside ‘the box’, have marketers been forgetting to explore the gold mine of knowledge and opportunities inside it?
Everywhere you look on social media there is someone trying to steer your choice for your next purchase, be it a snack, trainers or a new car. But what if there was the possibility of creating your own ‘virtual influencer’, unique to your brand?
When we communicate with a person as an employee, we need to be just as lively and engaging as we would in B2C comms.
While we may not have the roof to floor slides, a pirate ship or jungle gym at ifour HQ, we do know that all work and no play makes the ifour worker bees dull girls and boys. So as part of our internal Ministry of Fun, a plan was hatched, a quiz concocted and we played a little game: Whooooooooo do you think they are?
It’s a dream. There you are, lying back in the sun, drink in hand, while your business sails majestically ahead with just an occasional touch on the tiller from you.
From more than 1,350 submissions from 37 countries, ifour has won one Platinum, four Gold and one Rose Gold awards in the 2018 Muse Creative Awards. The winning works were created by our team of senior designers, strategists and developers at the ifour studio.
With Easter, raising it’s fluffy head over the horizon, we thought we would create a visual round-up of some great Easter creative we have seen out there.
We’re a pretty fit and healthy bunch at ifour HQ with many of us tracking our daily activities with fitbits and smart watches. But two team members are going one step beyond, as they take on the Hastings Half Marathon on the 18th March.
Are you aware that there is a new craze sweeping the nation? Have you seen little painted rocks popping up in your local area? Rock painting is rapidly becoming popular with adults and children as they play the game of finding and rehiding these little rocks of joy.