Over the last few weeks, many games developers and publishers have been hammering home the idea of #PlayApartTogether. The aim of the movement is to encourage individuals to connect with friends via the artistic medium of video games during this period of strict isolation. Which is definitely more interesting than staring into your cereal for hours on end.

Our latest series, the ifour Lockdown Chronicles, offers a sneak-peek into the realities of working from home during the COVID-19 crisis. From DIY haircuts and wildlife rescues to remote client calls and radio appearances, we’re lifting the lid on the ‘new not-so-normal’ for the ifour team.

We know we’re in murky waters. There’s so much uncertainty about what we should do, as marketers, as consumers, as individuals. But we’re all being more empathetic, to ourselves and others. Ad spends and marketing budgets have been paused, shaken up or slashed, so as marketers we are all trying to find new ways to reach out to our audiences. And yet, ad space is still available and there to be filled (and there is only so much Netflix/Prime/Disney+ we can all watch before we turn back to conventional broadcast channels). So we thought we would take a look at some of the best of the Corona-era ads to see who’s embracing the newly open, honest and emotive vibe whilst sticking to their brand strategy.

Our latest series, the ifour Lockdown Chronicles, offers a sneak-peek into the realities of working from home during the COVID-19 crisis. From playful pets and restless kids to suspicious noises and our (seemingly futile) attempts at meditation, we’re lifting the lid on the ‘new normal’ for the ifour team.

It is a fact that for the vast majority of businesses, spend will be reduced for now. Marketing activity will be paused as budgets are locked down. When livelihoods and salaries are on the line, every penny spent must be examined (there’s a loo roll gag in there somewhere, but it’s probably too soon).

Most successful marketing campaigns rely on three key conditions: knowing your audience, knowing your goal is achievable, and knowing the best way to achieve it. Well, that was then...

Find the comedy shows in our new quiz, created to help keep away the boredom in lockdown and raise some vital funds for the NHS.

Like most people, our inboxes have been overwhelmed lately. Covid-19 has seen everyone scramble to send out newsletters to reassure and inform their audiences, some with greater success than others. But even with touchpoints being reduced to digital channels and everyone spending more time at home (and on their devices), is sending yet another email to your database the best use of your resources or are you getting lost in the noise?