Usually December is about all things Christmas at ifour: creating clients’ Christmas cards, squeezing projects in under the wire before the big day, and generally going at full tilt (never mind making the final tweaks to our own Christmas quiz). This year we decided to include something different, by supporting the Crohn’s and Colitis Awareness week, 1st - 7th December.

It's that time of year again. The #ifourquiz is back and it's a real page turner.

We don’t think we’ll be offending anyone if we argue the majority of sales pitches are boring. They should be the ultimate tools in persuasion and empowerment. After all, their goal is to convert leads. They should be engaging, memorable and persuasive. But time and again, prospects are subjected to bland presentations that feel like they go on forever. 

On Thursday 17th October ten of our team donned their suits and frocks and scooted around the M25 to the Wirehive 100 awards. 

It's never been so important to nail down your brand’s sound as it is right now. Curious? Read on to find out why your brand needs to urgently plug-in your sound identity.

Calling all marketers - we carry a responsibility to our brands. The responsibility to only speak when we have something of value to say. There was an article doing the rounds the other day, written by an influencer who recommended publishing content every single day. They claimed posting on every channel every day was the key to a profitable business, a successful personal brand, and other untold digital riches. Perhaps this is controversial, but we think this is nonsense.

Part I of this content mini-series discussed the what and the why of content strategies. Here, we’re going to talk about how to put it into practice and start building a strategy. Bearing in mind our night sky analogy (North Star = website. Cluster stars = auxiliary content. Shooting stars = creative campaigns), we’ve detailed the next steps we recommend you take to building a content strategy.

In an image-saturated advertising world, it can seem like an impossible task to defend your brand from invisibility. When it comes to finding a direction for your brand, re-brand, or campaign, it’s easy to feel overwhelmed. Illustration opens up a world of branding possibility. With the creation of characters, patterns, and scenarios comes ultimate control and ultimate originality.